Hi, I’m Julie.
I help businesses turn data-driven insights into thoughtfully executed, impactful designs.
Select Work
2024 • At-Bay • Lead Product Designer
Design & launch a scalable tool for monitoring and optimizing broker relationships
Led the end-to-end design of an internal broker relationship management tool, partnering closely with a product manager to transform how underwriters track performance, uncover cross-sell opportunities, and build strategic partnerships. Drove user experience strategy and crafted intuitive dashboards that turned complex broker data into clear, actionable insights.
~35% overall reduction
in manual data tracking
2x faster
in helping underwriters respond to broker needs
2025 Intelligent Insurer Cyber Claims Award Winner 🏆
2023 • At-Bay • Lead Product Designer
Develop At-Bay’s first-ever cybersecurity insurance claims processing platform
Spearheaded the design of At-Bay’s insurance claims processing workspace, partnering with engineering and operations teams to simplify complex claims workflows. The workspace introduced automated intake, dynamic cyber research logs, integrated note capture, and streamlined invoice and payment handling—elevating efficiency and consistency across the claims process.
~80% overall reduction
in Claim Adjuster’s manual workload
over 90% decrease
in claim intake processing times (from 5-6 minutes to less than 30 seconds)
2021 • Kikoff • Founding / Principal Product Designer
Design Kikoff’s mobile app for credit-building and credit education for low-score users
Stepped in as Kikoff’s founding product designer to shape and launch multiple product initiatives, including a credit-building mobile app. Beyond designing core features, I guided junior and contract designers, balancing hands-on design work with mentoring and strategic direction to deliver a successful, user-focused credit tool.
$1M in gross sales
within 2 months of launch with 60k+ new customers
over 100k app downloads
on iOS and Android devices
2019 • Ahead • Founding Product Designer
Reimagine mental health treatment for ADHD patients at Ahead
Joined Ahead as the founding product designer to reinvent the ADHD care journey with a focus on simplicity and tangible patient value. Directed design across digital products, brand positioning, marketing assets, and in-office environments—ensuring every element aligned to support and engage patients more effectively.
200% increase in conversion rates
with content organization and copy updates
Testimonials
“Working with Julie at Kikoff was an incredibly rewarding experience. She brought not only strong interaction design skills and user centric design thinking, but also a deep sense of ownership and collaboration to every project we worked on — from rebranding and core product design to building out our design system. Julie's thoughtful approach, attention to detail, and ability to elevate team discussions made a lasting impact. I’d gladly work with Julie again in a heartbeat.”
Xin An, Product Designer @ Kikoff
“Julie was absolutely fundamental in taking our product from 0 to 1. She deeply immersed herself in understanding user needs and pain points, ensuring that every design decision and user flow directly served the end user. She also created a new design system from the ground up—one that not only supported our initial product but could be scaled and reused across future products. Just as importantly, Julie continued to be a vital part of the team as we built upon the strong foundation she designed. Her close collaboration with engineering allowed us to move efficiently, make smart trade-offs, and consistently deliver a great user experience on time.“
Jacqueline Ryan, Senior Product Manager @ At-Bay
“Julie was an awesome product designer to work with during our time at Kikoff. She helped us pivot the product during a crucial time for the business. Her attention to detail and user-centric focus will be an asset to any team!“
Kevin Shi, Product Manager @ Kikoff
“Julie’s ability to quickly grasp complex information hierarchies and translate them into intuitive designs is exceptional. While working on a brand-new user flow for a platform she hadn’t previously worked on, she delivered high-quality work with impressive speed and clarity, even amidst high ambiguity. Her adaptability and design instincts truly set her apart.“
Cecilia Shen, Product Manager @ At-Bay
“Julie and I made great things together and created beautiful apps. She has a gift for design and her talent is present in everything she does. She’s incredibly easy to work with; everything just flows. I really appreciated how natural, smooth, and enjoyable our collaboration was - and I know many people at At-Bay think and feel the same.“
Yishay Feldman, Front-end Engineer @ At-Bay (Tel Aviv)
“Working with Julie in her role as a Product Designer has been an absolute joy. Julie's outstanding design aesthetics consistently elevated our projects, she played an instrumental role in organizing our design system and brought much-needed clarity to our work. Always open to feedback with attentive listening skills, Julie makes collaboration seamless. Her unique blend of creative talent, organizational skills, and collaborative spirit would make her an invaluable addition to any company.“