Hi, I’m Julie.
I’m a senior product designer shaping complex systems and workflows into clear, impactful experiences for both internal and external users.
Select Work
2024 • At-Bay • Lead Product Designer
Design & launch a broker intelligence platform for underwriting teams
I led product design for an internal platform that unified fragmented broker data, enabling underwriters to track performance, identify cross-sell opportunities, and manage relationships more strategically.
Partnering with product, engineering, and underwriting leadership, I translated complex data into an actionable dashboard that reduced manual work and improved team decision-making.
~35% overall reduction
in manual data tracking
2x faster
in helping underwriters respond to broker needs
Contributed to the team receiving recognition at the Intelligent Insurer Cyber Insurance Awards 🏆
2023 • At-Bay • Lead Product Designer
Design At-Bay’s first cybersecurity insurance claims platform
I led design for an internal platform that transformed manual, fragmented claims workflows into a streamlined workspace.
Collaborated with adjusters, operations, and engineering to automate intake, structure investigation logs, and integrate payments.
over 80% reduction
in manual adjuster workload
over 90% decrease
in claim intake processing times
(5-6 minutes → less than 30 seconds)
2021 • Kikoff • Founding / Principal Product Designer
Design a credit-building mobile app for financially underserved users
As founding product designer, I designed onboarding, credit tracking, and payment workflows, and established foundational design practices for the team.
Mentored junior designers and ensured cross-functional alignment with product and engineering.
$1M in revenue
within 2 months of launch with 60k+ new customers acquired
100k+ app downloads
on iOS and Android devices
2019 • Ahead • Founding Product Designer
Design a patient platform for ADHD treatment and care coordination
I led design across patient-facing and internal clinician tools, shaping the entire care journey from intake to ongoing treatment.
Simplified workflows, improved communication, and centralized patient data.
200% increase in conversion rates
with content organization and copy updates
Improved operational coordination
across care teams
Testimonials
“Julie was absolutely fundamental in taking our product from 0 to 1. She deeply immersed herself in understanding user needs and pain points, ensuring that every design decision and user flow directly served the end user. She also created a new design system from the ground up—one that not only supported our initial product but could be scaled and reused across future products. Just as importantly, Julie continued to be a vital part of the team as we built upon the strong foundation she designed. Her close collaboration with engineering allowed us to move efficiently, make smart trade-offs, and consistently deliver a great user experience on time.“
Jacqueline Ryan, Senior Product Manager @ At-Bay
“Julie has a gift for design and her talent is present in everything she does. She’s incredibly easy to work with; everything just flows. I really appreciated how natural, smooth, and enjoyable our collaboration was - and I know many people at At-Bay think and feel the same.“
Yishay Feldman, Front-end Engineer @ At-Bay (Tel Aviv)
“Working with Julie in her role as a Product Designer has been an absolute joy. Julie's outstanding design aesthetics consistently elevated our projects, she played an instrumental role in organizing our design system and brought much-needed clarity to our work. Always open to feedback with attentive listening skills, Julie makes collaboration seamless. Her unique blend of creative talent, organizational skills, and collaborative spirit would make her an invaluable addition to any company.“