Hi, I’m Julie.
I’m a product designer specializing in complex systems and internal platforms - turning ambiguous, high-stakes problems into products that scale.
Select Work
2024 • At-Bay • Product Design Lead
Define & launch a broker intelligence platform for underwriting teams
Identified workflow gaps and aligned leadership to build a system that standardized broker management, increased efficiency, and maintained compliance.
~35% overall reduction
in manual data tracking
2x faster
in helping underwriters respond to broker needs
Contributed to At-Bay’s Claims Team Award from Intelligent Insurer Cyber Insurance 🏆
2023 • At-Bay • Product Design Lead
Lead the creation of a foundational claims platform, driving operational scale & efficiency
Led end-to-end design and aligned stakeholders to define product direction, establish workflows, and guide engineering delivery.
over 80% reduction
in manual adjuster workload
over 90% decrease
in claim intake processing times
(5-6 minutes → less than 30 seconds)
2021 • Kikoff • Founding Product Designer
Establish design practice & deliver Kikoff’s credit-building product to drive growth
As the first designer, I shaped the product end-to-end while establishing processes, mentoring teammates, and defining how design works across the company.
$1M in revenue
within 2 months of launch with 60k+ new customers acquired
100k+ app downloads
on iOS and Android devices
2019 • Ahead • Founding Product Designer
Shape patient & clinical experience strategy while delivering compliant, scalable healthcare
As the first designer, I built the design practice - including systems, processes, early hiring, and mentoring - while defining the end-to-end product experience across onboarding, credit-building flows, checkout, home, profile, and recurring payments.
200% increase in conversion rates
with content organization and copy updates
Improved operational coordination
across care teams
Testimonials
“Julie was absolutely fundamental in taking our product from 0 to 1. She deeply immersed herself in understanding user needs and pain points, ensuring that every design decision and user flow directly served the end user. She led At-Bay’s design system initiative from the ground up—one that not only supported our initial product but could be scaled and reused across future products. Just as importantly, Julie continued to be a vital part of the team as we strategized product and feature roadmaps. Her close collaboration with engineering allowed us to move efficiently, make smart trade-offs, and consistently deliver a great user experience on time.“
Jacqueline Ryan, Senior Product Manager @ At-Bay
“Working with Julie as a frontend developer was a genuine pleasure. Together we worked on aligning our design system with Storybook, a challenging and ongoing effort that truly showed her leadership and open-minded approach to collaboration. She is always receptive to feedback while keeping the user experience at the forefront. Any team would be lucky to have her!”
Yuval Peretz, Front-end Engineer @ At-Bay (Tel Aviv)
“Working with Julie in her role as a Product Designer has been an absolute joy. Julie's outstanding design aesthetics consistently elevated our projects, she played an instrumental role in organizing our design system and brought much-needed clarity to our work. Always open to feedback with attentive listening skills, Julie makes collaboration seamless. Her unique blend of creative talent, organizational skills, and collaborative spirit would make her an invaluable addition to any company.“