2023 • Tropicana • Senior Product Design Consultant
Enterprise Intranet for 2,000+ Employees
Role
Brought on as the first product designer to fill Tropicana's design needs. Designed the MVP intranet from zero, an MVP inventory management system, and consulted on a 3D AR training environment. Led prioritization mapping with leadership to determine project sequencing and scope.
Outcome
Gave 2,000+ employees centralized access to company resources for the first time since separating from PepsiCo
Team / Stakeholders
Engineering team
Director of Finance
Chief Strategy & Transformation Officer (CSTO)
An employee intranet that consolidates company resources, reports, and documentation into a single searchable platform — replacing scattered shared drives and email chains with clear ownership and direct access.
The Challenge
After separating from PepsiCo, Tropicana employees had no centralized way to access company resources. Information was scattered across shared drives, email threads, and individual owners — and employees often had to track down who owned a document before they could access it.
There was no design function in place and no clear prioritization of which tools to build first.
Key Decisions
Helped leadership define what to build and in what order
Before jumping into design, I led prioritization mapping exercises with the Director of Finance and CSTO to scope the project portfolio and sequence deliverables. The intranet was identified as the highest-impact, lowest-complexity starting point — giving the broadest employee base immediate value.
Designed around discoverability, not just access
The core problem wasn't just that resources were scattered — it was that employees didn't know who owned what or where to look. I structured the intranet around clear resource ownership and search, so employees could find what they needed without investigating who to ask first.
What informed my decisions
Prioritization exercises with the CSTO and Director of Finance revealed that the team had multiple competing projects but no framework for sequencing them.
I led mapping sessions to evaluate each initiative by impact and effort, which surfaced that the intranet — combined with reporting and glossary — would deliver the broadest value to the most employees with the least engineering risk, making it the clear starting point.
Results
2,000+ employees gained centralized access to company resources for the first time post-PepsiCo
Eliminated the need for employees to investigate document ownership before accessing information
Prioritization framework helped leadership sequence three concurrent projects (intranet, inventory management, AR training)
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